Orihuela Costa coastline near Cabo Roig

Estate agent · Orihuela Costa

Choosing an estate agent in Orihuela Costa.

This page is written for sellers comparing agencies. It answers what a seller's agent should do, how MOVR works, and the twelve questions every seller should ask before signing a mandate — with no marketing gloss.

01

What a seller's estate agent should do — and what to reject

Before comparing agencies, define the job. This is the mandate an Orihuela Costa seller's agent takes on.

A seller's estate agent is engaged to obtain the highest defensible price, on the shortest reasonable timeline, with the lowest legal and administrative risk to the seller. That job breaks into six duties:

  • Evidence-based valuation. A written range supported by comparable sales that closed in the last 90 days, not portal wishful thinking.
  • Documented marketing plan. Photography, floorplan, video, portal distribution and buyer outreach agreed and dated before launch.
  • Buyer qualification. Enquiries filtered for funds, timing and language competence before any viewing.
  • Written communication cadence. A weekly report with viewing feedback, portal analytics and specific recommendations.
  • Offer handling. All offers presented in writing with buyer file attached; counter-offer strategy agreed with the seller.
  • Completion coordination. Working with your independent lawyer through to notary — not replacing them, not steering you to their own.

What to reject: a valuation with no comparable evidence, mandatory use of in-house lawyers, refusal to put commission and cancellation terms in writing, or any pressure to sign a mandate at the first meeting.

02

MOVR's seller-advisory approach

How MOVR operates, in the same categories every shortlisted agency should be able to describe.

MOVR is a small advisory operating only in Costa Blanca Sur. Every listing is handled by one of a small number of named advisors — not a rotating team. Our approach:

  • Pricing. Every valuation is anchored in three to five closed comparable sales in the same urbanisation or immediately adjacent one, delivered in writing with the source of each comparable stated.
  • Photography and video. Professional photography, drone stills, floorplan and a short listing film are produced in-house for every mandate. Golden-hour shoots for exterior work. Neutral staging advice before the shoot.
  • Portal distribution. Idealista, Fotocasa, Kyero, A Place in the Sun, and language-specific boards for UK, Dutch, Belgian, Scandinavian and German buyers. Listings are translated, not machine-translated.
  • International buyer reach. Direct outreach to buyer-side agents in Sweden, Norway, the Netherlands, Belgium, Germany and Ireland, plus a language-segmented email list of active buyers by property type and area.
  • Viewings. Every viewing is accompanied by a MOVR advisor in the buyer's language. Written feedback within 24 hours.
  • Negotiation. All offers presented in writing with the buyer's file — funds, timing, financing status. Pricing floor and counter-offer strategy agreed with the seller in advance.
  • Legal coordination. We work with your chosen independent lawyer. We do not require or recommend an in-house alternative. Where you need help finding one, we can list several and let you choose.
  • Communication. Weekly written report during active marketing. WhatsApp for anything urgent, email for anything that will be referenced later.

03

Areas covered

MOVR operates end-to-end in Orihuela Costa (Playa Flamenca, La Zenia, Cabo Roig, Punta Prima, Villamartín, Los Balcones, Los Dolses, Los Altos, Las Colinas, La Florida, Campoamor) and neighbouring Torrevieja and Pilar de la Horadada. If your property is outside this footprint, we will say so at the first call and refer you on if useful.

04

Questions to ask every shortlisted agency

Ask the same questions of each agency and record the answers in writing.

  1. What closed sales support the valuation you propose, and when did each complete?
  2. Who takes the photography and video — an in-house professional or a phone camera?
  3. Which portals will the listing appear on, and in which languages?
  4. What is the profile of your active buyer database for this property type?
  5. Are viewings qualified before booking? What is the qualification process?
  6. Who conducts viewings, in which language, and how consistent is that advisor?
  7. What is the reporting cadence and format during active marketing?
  8. Is representation exclusive? What changes if it is not?
  9. What is the commission, is IVA included in that figure, and when is it earned?
  10. Do you require in-house legal representation? If yes, why?
  11. What happens if I receive an offer through a channel you did not source?
  12. What is the cancellation policy if we are not satisfied with representation?

05

Fees and service transparency

Full-service seller commissions in Orihuela Costa typically range from 3% to 5% plus 21% IVA on the final sale price, payable at notary, on a 'no sale, no fee' basis. MOVR states its exact figure in writing at the first meeting and repeats it in the mandate. There are no upfront fees, no photography charges, and no marketing top-ups. The written cost sheet also includes seller-side costs that go to third parties: independent lawyer (typically ~1% plus IVA), plusvalía municipal, capital gains, and the 3% non-resident retention that is deducted at notary.

For the full seller-side cost breakdown, see the cost of selling a property in Spain guide.

Comparison framework

How to compare estate agents in Orihuela Costa.

Ask every shortlisted agency the same questions and record the answers in writing. Nothing on this list is proprietary — a serious agency will welcome the scrutiny.

  • Valuation methodology

    Ask for a written valuation supported by three to five closed comparable sales in the same urbanisation or immediately adjacent one — not portal asking prices. If the number cannot be sourced, it is a guess.

  • Photography and video

    Confirm in writing whether professional photography, floorplan, drone and short-form video are included and by whom. Phone photography lengthens time on market and reduces achievable price.

  • Portal distribution

    Ask which portals the listing will appear on and in which languages. For international property, single-portal agencies rarely reach the actual buyer.

  • International marketing

    How does the agency reach buyers outside Spain? Language-specific portals, translated listings, active email lists and buyer-side agents matter more than social-media follower counts.

  • Buyer qualification

    Are viewings pre-qualified for financing, timing and language? Unqualified viewings waste seller time and expose the property to lower offers.

  • Viewing management

    Who accompanies viewings — a named advisor or a rotating team? Continuity of representation is a documented determinant of achieved price.

  • Feedback and reporting

    How often will you hear from the agency, in what format, and what data is included? A weekly written report with viewing feedback, portal analytics and pricing recommendations is a reasonable minimum.

  • Negotiation

    Who negotiates offers, in which language, and against what pricing floor agreed with you? Offers should be presented in writing with the buyer's file (funds, timing, financing) attached.

  • Legal coordination

    The agency coordinates with your independent lawyer — it does not replace one. Confirm whether they work with your chosen lawyer or insist on their own.

  • After-sale support

    Post-completion filings (Modelo 210, refund of 3% retention, utility transfers) are your responsibility, but a good agency will hand off cleanly to your lawyer and remain reachable.

  • Commission and payment trigger

    Full-service commissions in Orihuela Costa typically range 3–5% plus IVA on the final sale price. Confirm the exact figure, whether it includes VAT, and that it is payable only on completion — 'no sale, no fee'.

  • Exclusivity and cancellation

    If exclusive, ask the term length and cancellation terms in writing. If non-exclusive, ask what changes about photography, portal placement and effort.

Ready to compare us against your shortlist?

Send your property details and we will send a written valuation, comparable evidence, and the same twelve questions answered on paper — before any conversation about representation.

estate agent Orihuela Costa seller questions

The questions estate agent Orihuela Costa sellers actually ask.

What does an estate agent actually do for a seller in Orihuela Costa?
A seller's agent produces a written comparable-based valuation, agrees a pricing and marketing plan in writing, prepares photography and floorplans, distributes the listing across the portals that reach international buyers, qualifies enquiries and manages viewings, communicates progress in writing, negotiates offers on your behalf, and coordinates paperwork with your lawyer through to notary. Anything less is a listing service, not an agency.
What is the difference between /sell/orihuela-costa and this page?
The /sell/orihuela-costa page explains how to sell a home in the area: process, preparation, costs, timing. This page explains how to choose the agency that represents you. Different decisions, different content.
Is 'best estate agent Orihuela Costa' a meaningful phrase?
Not on its own. 'Best' depends on your property, your buyer profile, and how you want to be represented. This page reframes the question: which agency is best for your specific sale, judged against a written comparison framework — not against advertising claims.
What questions should I ask every shortlisted agency?
How was the valuation derived, what closed sales support it, which portals will they publish to, which languages do they operate in, do they qualify buyers before viewings, how often will you hear from them, is representation exclusive, what happens if you receive an offer they didn't source, what is the commission and when is it earned, and what happens if the sale falls through. Ask each agency the same questions and record the answers in writing.
Exclusive versus non-exclusive representation — which is right for me?
Exclusive representation gives one agency responsibility for the outcome and typically produces stronger effort per listing: professional photography, portal placement, buyer qualification, a named advisor. Non-exclusive listings often receive template photos and less follow-through because the agency's return per listing is lower. There is no universally correct answer, but ask each agency what changes between the two.
What commission is normal in Orihuela Costa?
Full-service seller commissions in Orihuela Costa typically range from 3% to 5% plus VAT (IVA) on the final sale price, payable at completion, on a 'no sale, no fee' basis. Ask for the commission and payment trigger in writing before signing. Beware of published prices that exclude VAT — always ask for the figure with IVA included.
Which portals matter for reaching international buyers?
Idealista and Fotocasa dominate Spanish search. Kyero and A Place in the Sun reach UK, Irish and Northern European searchers. Immoscout24 (Germany) and Funda-adjacent international boards reach Dutch and Belgian buyers. A single-portal agency is a red flag for international property.
What is MOVR's approach in one paragraph?
MOVR is a small, seller-focused advisory operating only in Costa Blanca Sur. Valuations are evidence-based, pricing is agreed in writing, photography and video are produced in-house, listings distribute across Spanish and international portals, viewings are qualified and conducted in the buyer's language, and paperwork is coordinated with your independent lawyer through to notary. No sale, no fee.

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